The Best Start Of A Real Estate Agency

To create your real estate agency, you must therefore be the holder of a professional card and meet various legal obligations.

Do you have the ability to listen? Are you organized and passionate about business challenges? Are you motivated to work in the real estate industry? Take the initiative to open your own real estate agency in order to become your own boss. Bashar Ibrahim provides you with the tips that will allow you to carry out your business plan for the creation of your real estate agency.

Make A Good Estimate Of The Financing Need

Setting up your real estate agency can be done in different forms:

  • Use part of your main residence or premises that you already own to launch your activity.
  • Buy or rent real estate that meets the criteria you own.

The investment you will need for the creation of your agency will depend on your project. As for the premises, the price will be different depending on the location of your agency , for some provincial towns the rent can be 300 € and in larger cities it can reach several thousand euros. In addition, other investments are to be expected such as the purchase of special real estate software.

Carry Out An In-Depth Market Study

For the opening of your real estate agency to be carried out at best, it will be necessary to carry out a market study. It will allow you to complete your real estate agency business plan, but also to better understand the environment around you and to know the different services offered by the competition. This study will also allow you to better understand the overall expectations of customers and current market trends. Participate in real estate fairs. Here again is an aspect that will allow you to develop your market research, but your presence in this type of meeting will also allow you to make yourself known and to make contacts. We offer you a guide that can help you in the steps to take to carry out a market study.

In general, two steps are essential to properly carry out your market research. The first of these will be to carry out a market analysis which will allow you to collect information on the trends to develop, but also the aspects of the market which seem saturated. By exposing this different research to your investor, you will be able to provide him with a macro-environmental view of the market.

Then, do not hesitate to create and administer a socio-demographic analysis using a questionnaire. This study will allow you to understand the perception of the various prospects interviewed in order to draw up a typical customer profile.

We offer you different axes to develop within your analysis:

  • Positioning (high-end, family, atypical, etc.)
  • The pricing policy
  • Communication policy
  • Consumer purchasing habits
  • Competitive advantage


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