Social media network has more than 3.5 billion users, who adore seeking, creating, and sharing information. Even businesses are becoming an inseparable part of social media digital marketing services. For example, you can check the online dictionaries where businesses are listed. Bleen is also a business directory that connects consumers with a variety of service providers. You will be unable to overlook social media marketing for your company.
What’s social media marketing or SMM?
SMM means the use of a social network like Facebook, Instagram, LinkedIn, Twitter, Pinterest, or YouTube for promoting your brand. It is a process that creates unique content for every social media channel to engage an audience and promote your brand. The SMM process is about associating with the target audience and creating brand awareness, which is essential for business growth.
Importance of social media marketing
- 71% of customers have a positive experience with brands active on social media, so they will possibly recommend your business.
- 48.2% of baby boomers, 90.4% of Millennial, and 77.5% of generation X are active users of social media.
- Facebook has more than 2.7 billion active users per month.
The above stats indicate the importance of social media marketing otherwise you can lose good opportunities.
In the last few years, SMM was used to generate leads but currently, it has evolved a lot. It allows attaining an extensive range of benefits from initiating a 2-way communication with prospects. Thus, expand your business reach.
Attract new audience
Before you join the bandwagon and publish content or message on social media it is essential to strategize. BusyFox offers SEO, website copywriting, web development, designing & branding, and SMM services. It is based in Australia and is renowned for delivering great results and customer satisfaction. Consult them and create a social media strategy.
With clear social media goals, you can determine the social media platforms and content type to focus on. It will help to choose a social channel where your target audience hangs out. Facing a cold audience who are unaware of your product or services is bad but SMM will open doors to connect with existing targets and warm up with new ones. You can attract new ones with engaging content and break the ice.
Nurture strong and long-term relationships
SMM is not just promoting and selling products. Successful brands connect, engage, and nurture long-term relationships with audiences. Brands respond to comments left on their profile or answer their queries.
Rather than a sales pitch tries to engage customers on how to enhance your brand to make their life easy. In this way, trust is built and they feel how much your brand values their opinions and needs.
Generate more leads and conversions
Use organic and paid marketing tactics on social media. It helps to attract prospects to your sales funnel. As everything occurs on the internet, SMM is measurable. You can easily build a customer database and with enhanced visibility, you can identify multiple opportunities for conversion. Post compelling content, which can drive traffic towards your website and you, can convert them into loyal customers.
You can approach BusyFox for your social media marketing in Australia needs. Their team is competent to write content, publish a press release and even accept your post on their website.