Understanding SEO trends is important. The approaches used today might not be relevant in the future. Since 2021 is on the horizon, businesses must consider the trends that could go big. With the help of the best SEO companies, understanding these tactics wouldn’t be a problem.
With SEO, it’s always about trial and error. Determining the approaches that work will allow companies to decide how to move forward. If some strategies didn’t work at all, they might have to let go of them. Some successful SEO companies shared these strategies they believe are going to hold up in 2021. They could be bigger than everyone realizes now.
High-quality content remains the priority
Several changes happened in how Google ranks pages over the years. Despite these changes, having high-quality content remains high on the list. It rewards pages with updated and fresh content. The reason is simple. People love to read quality articles. They want to receive detailed information. When these contents are of terrible quality, they will most likely go down the rankings. Optimizing keywords, despite writing short and poorly written articles, won’t do the trick. The articles need to appear naturally, and the flow of ideas should be easy to understand.
Pay attention to traffic quality
Reaching as many eyeballs as possible might be an excellent idea. The problem is that it doesn’t always lead to a high conversion rate. The reason is that there’s no clear target on the right people. Even if millions of people got reached, it wouldn’t matter if none of them is in the target group. Chasing traffic quantity isn’t as important as quality. Even only about 10% of that figure got reached within the month; it’s okay as long as it’s the right group of people. It pays to choose the right keywords to optimize, use the right platform for advertising, and build an offer that people wouldn’t resist.
Be the authority
Google wants pages that are authority sites. It means that they provide detailed information that people can learn from. Establishing authority isn’t easy, though. The page needs to have plenty of fresh content of top quality. Apart from establishing authority, gathering positive reviews would also help. When people felt satisfied with the products and services offered, they will most likely leave a positive review. Google will take it positively. It shows the company’s trustworthiness. Hence, it will boost the page’s ranking.
Even this pandemic also forced changes in how businesses operate and the focus of SEO practices. For instance, brick and mortar stores can no longer offer services due to the lockdown orders. Despite that, the business can still move forward with the shift to other services such as delivery. Some businesses also focused on offering consultation services since it can happen online. It means that the company’s SEO focus should also change to cover these services. The keywords that need optimization might also have slight changes to reflect the new services available. Sure, the pandemic will eventually be over, and things will get back to normal. However, there are changes made by the company that will continue to happen, especially if they turned out to be working well.
Improving the website with the help of the best SEO companies
Another tactic most companies employ is improving the overall experience of anyone who browses the pages. It’s not enough to convince people to come and see the website. They need to stay and look for information. Others might even decide to buy products and services right away. It will be easier for them if the browsing experience is good enough. Hence, companies also pay attention to this aspect. Web design isn’t only about how lovely the page looks. It’s also about how easy it is for anyone to go through the necessary details.
Focus on mobile searches
More people now use their phones to look for information or to shop for the things they need. Back then, online shopping was too inconvenient if done using a phone. With the improvements in mobile devices and modern features’ availability, the online shopping experience became a lot better. It means that companies have to pay attention to mobile search rankings. Google’s algorithms for desktop and mobile device users might be different. To begin with, the website needs to be compatible with mobile devices. If it takes time for the page to load, the users wouldn’t appreciate it. They might close the tab and move on to other options. The sad reality is that despite mobile searches being a trend, several websites are still unresponsive when opened using a phone. The best SEO companies are useful in this regard since they can help these pages become more suitable for online devices.
Voice search is the future
With the popularity of Alexa, Google Assistant, and Siri, more people rely on voice searches. Companies should try to optimize commonly used keywords for voice searches. There are projections that by up to 55% of households will use a device that can handle voice searches in a few years. There needs to be a focus on this aspect because people type different keywords and say them differently when using a voice search. For written keywords, abbreviations are common. Spoken keywords are usually longer. The users even say them in complete sentences or longer phrases. Failure to adapt to the popularity of voice searches could hurt the company’s ranking on Google.
Moving out of traditional video marketing
These days, the trend is the use of shorter clips instead of full videos. It’s the reason why platforms like Snapchat and TikTok became a huge deal. These platforms allow people to post short but meaningful videos. They used to attract younger audiences, but even older people are using them now. For companies, it means that video marketing should focus on shorter clips that are easier to understand instead of long videos that no one would want to watch. Cropping and rerouting these videos will help in video marketing efforts.
There should also be a focus on explainers and testimonials. They’re the more important types of videos for marketing purposes. Explainers provide detailed explanations about the products and services. People need them to decide whether they will pursue their plans of buying the products. Testimonials are also useful since they came from real people. Google loves anything that came from real people, such as reviews and testimonials. Placing them front and center could help build the company’s reputation.
Working with influencers
The massive influence of social media heavyweights is also affecting how companies operate. It seems to be one of the most popular SEO tactics moving forward. Some businesses even saw drastic changes in their popularity with just one tweet from an influencer. The presence of these online celebrities is a game-changer. Working with them would be the most ideal thing to do for any business. They won’t be influencers for no reason. With their massive power over their followers, they’re more relevant than ever.
These are only some of the tactics several companies are already taking, especially since they understand that they will continue to be the trend in 2021. For businesses that struggle with these tactics or want to level things up, the best SEO companies are ready to help.
Even those who already follow these tactics might still need help since changes happen all the time. There could be new strategies that might become game-changers in the future. With specialists taking the lead in the company’s marketing efforts, it could spell a huge difference.